About project
Elements: Creative direction, branding
Client: driftwise (concept)
Date: december 2024
TOOLS: ILLUSTRATOR, PHOTOSHOP
The idea for this project stemmed from a deep appreciation for the aesthetic beauty of industrial sites, particularly the Durban harbour and port. I wanted to create a brand identity with a visual language that authentically captured the atmosphere of these ports. From this vision, Driftwise emerged—a brand in perpetual motion: forward, fluid, and unstoppable.
