About project
Elements: Creative direction, branding
Client: FRAMETIER (concept)
Date: JULY 2024
TOOLS: ILLUSTRATOR, PHOTOSHOP, blender
Motivated by minimalist brand identities, I set out to create a concept brand called Frametier. I wanted to explore the idea that combining varying shades of grey with a single bright accent colour can produce strong and impactful visuals. It’s a reminder that simplicity often carries the greatest impact.
